InterBike 08

The Mob makes the "Big Time" at Shimano... Thanks to Dustin Brady and Chad Roberts

Proper booth this year...
Bros. broin' down

Adam's 09 mob... bright and shiny... 26.2 lbs

Another IBike has packed it's shit and left the building. It was a damn good show too!!! I had the honor to race in the first ever Arena Mtn-X in front of 300 sort of screaming race fans. Although the race took place on the busiest night of InterBike against the likes of Lance Armstrong racing cyclo-cross and the world premiere of New World Disorder: Never Enough at the Playboy Club with an VIP open bar... the racing was still awesome!!!

I did pretty well winning my first round, 2nd in the 2nd round. I've been training for this race for the past 4 weeks and it paid off. I holeshoted a few rounds only to make mistakes in the first turn... over and over again. In my 3rd round I pulled Minnar to the first turn but let him inside and he hit me hard enough to pop me out of my pedals... I hate flat turns!!!

Everyone who attended was treated to fast exciting race action with lots of bumping and passing. The course had a fast technical first straight with a 20' step up in to a 15' log double into a 3rd set of doubles landing directly into the first left hand 90 with lots of flat on the inside to protect. As you came out of the turn 1 you hit a tall, tight set of rollers into another semi-flat turn to a wierd roller hump that you used for speed to hit a gnarly rock garden with rocks so sharp they make you want to punch a baby... Many pinch flats were issued here with out warning or prejudice. Just as you exited the mound of razor back rocks we ran head long into 3 12" logs in "Z" formation sticking 8" out of the ground for your pluse raising enjoyment. UCI 4 Cross World Champion Rafael Alvarez felt the sting of this particular form of torture on 2 occasions... one of them leaving a welt on his head after the scorpion he performed on the log floom. Then a quick left bank into a 3' high pile of logs to bump jump you across the finish line to flat. It was pretty cool and looks to be a hopeful addition to gated mtb events in the future.

The show was great... our new products were a hit I think.... the booth looked great... the Mob was voted Best of the by the readers for dirt jump/ 4 crosser. The copycats were out in force... complete with bb mounted bottle openers and lots of Mob inspired geometry and style.

Here's a couple of links to check out too.